TGTH

Oct 11, 2018

6 min read

WHAT IS CULTURAL BRANDING?

Consumer brands use conflicts and cultural tensions — but try to buffer them for mutual benefit, not to kindle like politicians.

Photo by Jamie Street on Unsplash
More on X-men series social impact: https://superheroesmodernmyths.wordpress.com/2015/02/10/the-x-men-as-a-metaphor-for-oppressive-struggles/

HOW BRANDS USE “CULTURAL BRANDING MODEL”?CURRENT AND HISTORICAL EXAMPLES

Written by: Karol Milczarek           office@tgth.pl     www.tgth.co